By establishing yourself as an authority, you can start charging for your expertise and knowledge, not your time. When you stop trading hours for dollars, you’ll be able to boost your income beyond what you may have thought previously possible. Sound good, right? Well, it’s not something that happens overnight.
Becoming an authority is a process by which you create a name for yourself by authoring books, information, articles, blogs, and other content around a particular niche. One way to get started is to start with a blog, then build up to writing articles, information products and finally books about your topic.
By positioning yourself as an expert in your field you will be able to command higher pay for any work you do, and your books will sell out the moment you click “publish”. You can earn more than six figures if you’ve done your homework and proved yourself as an authority. You can earn the money from your written work, from coaching and also from getting on the speaking circuit.
There are so many ways to add to your income once expertise is established that the work getting seen as an authority will be worth it.
Claim Your Title
If it sounds funny to you to claim yourself as an expert on something, you have to find a way to get over it. No one knows what you know, in the way that you know it. No one can compare with your way of disseminating information. You are unique. It’s okay to claim your expert status on a topic you’ve studied and worked toward knowing. Remember, experts know they don’t know everything, but they’re willing to keep learning.
Promote Yourself with Social Media
Take charge of self-promotion by using all social media to your advantage. Create a Google+ page for your work, create a blog, a website, Facebook page, Twitter, and even Pinterest if your market is there. Everything you write, share with the world. Okay, not the world, but share it with your audience.
Answer questions from your audience openly and freely to show what an expert you are. People are more likely to buy from you if they feel like they can trust you, and if you offer information freely, they will develop trust in your knowledge.
