Do you ever feel thankful or grateful as an entrepreneur?

Just the fact that we can be an entrepreneur is pretty cool! Don’t you think?

I’m going to let you in on a little secret I learned years ago that has served me well as an entrepreneur.

What We Focus On Comes to Pass

When you practice gratitude you are training your mind to be more positive and this has some interesting and wonderful physical implications. Practicing gratitude and positive thinking directly affects our brain chemistry. That’s right, by focusing on gratitude and happiness; we control the release of certain chemicals and neurotransmitters that influence how we feel both physically and mentally.

This article explores how to cultivate an attitude of gratitude as an entrepreneur and what that means. Gratitude is more than just a feel-good emotion; it’s a powerful tool that can transform your entrepreneurial journey. Cultivating an attitude of gratitude can lead to stronger relationships, enhanced creativity, increased resilience, and a unique brand identity. For new and seasoned entrepreneurs alike, incorporating gratitude into your daily practices can have a profound impact on your business growth and personal fulfillment. This attitude of gratitude begins with us in our minds. As we express more gratitude in our lives it begins to radiate to the world around us.

Cultivating an Attitude of Gratitude to Build Strong Relationships

Cultivating an Attitude of Gratitude

At the core of any successful business are strong relationships with customers, clients, partners, and collaborators. Gratitude plays a crucial role in building and maintaining these connections. When you express genuine appreciation for the people who support your business, you foster trust and loyalty.

For instance, L.L. Bean, the renowned outdoor retailer, has built a legacy of customer loyalty through its exceptional service and appreciation for its customers. My son who lives in Maine has experienced this firsthand, he loves shopping at L.L. Bean because first off he can take my grand-dog, (his husky named Koda) and second he knows he can return something if it doesn’t work out. The company’s generous return policy and personalized customer interactions demonstrate a deep gratitude for customer support, resulting in a loyal customer base that continues to grow.

Fostering Innovation and Creativity

Gratitude helps shift your focus from what you lack to what you have, opening up new possibilities for innovation and creativity. By approaching challenges with a thankful mindset, you are more likely to see opportunities where others see obstacles.

Elizabeth Gilbert, the author of “Eat, Pray, Love,” exemplifies how gratitude can fuel creativity. In her book “Big Magic: Creative Living Beyond Fear,” she discusses how embracing gratitude for the creative process itself can lead to innovative ideas and projects. Gilbert’s approach encourages individuals to explore their creative passions and see the value in their unique journeys.

“In the end, though, maybe we must all give up trying to pay back the people in this world who sustain our lives. In the end, maybe it’s wiser to surrender before the miraculous scope of human generosity and to just keep saying thank you, forever and sincerely, for as long as we have voices.”
Elizabeth Gilbert, Eat, Pray, Love and Big Magic: Creative Living Beyond Fear

Enhancing Resilience and Well-being

The entrepreneurial path is often filled with ups and downs. During tough times, gratitude can serve as an anchor, helping you maintain a positive outlook and build resilience. By focusing on what you are thankful for, you can navigate obstacles with greater ease and grace.

Brené Brown, a researcher, author, and speaker, highlights the importance of gratitude in building resilience. Through her work, she shows that gratitude can help individuals embrace vulnerability and cultivate a sense of well-being. Her insights inspire many to adopt a gratitude practice that supports both their personal and professional lives. Here’s an excellent video of Brene Brown discussing gratitude. I love what she says about it’s not that if you’re joyful then you’re grateful, it’s the other way around.

“Practicing gratitude invites joy into our lives.” Brené Brown, Atlas of the Heart, Dare to Lead, and more

Differentiating Your Brand

In a crowded marketplace, differentiation is key to capturing the attention of your target audience. Infusing gratitude into your brand messaging and customer interactions can create a memorable and meaningful experience that sets you apart from competitors.

One of the coolest entrepreneurs ever to incorporate gratitude into his brand is Blake Mycoskie, founder of TOMS Shoes. TOMS’ “One for One” model, where a pair of shoes was donated for every pair purchased, resonates deeply with consumers. My daughter loves TOMS Shoes not just because they carry her size of shoes which is small but because it’s a “feel good” place to shop. This expression of gratitude towards customers sets TOMS Shoes apart and builds a strong emotional connection with the brand, fostering customer loyalty and advocacy. His book Start Something That Matters tells his story.

Practical Ways to Cultivate Gratitude in Your Business

Incorporating gratitude into your business doesn’t have to be complicated. Here are some practical strategies to help you cultivate an attitude of gratitude:

  1. Express Gratitude to Customers: Regularly thank your customers for their support. This can be through personalized thank-you notes, special discounts, or loyalty programs that show your appreciation.
  2. Acknowledge Collaborators and Partners: Recognize the efforts of your partners and collaborators. A simple thank-you can go a long way in building strong working relationships.
  3. Cultivate a Gratitude Practice: Make gratitude a part of your daily routine. Whether through journaling, meditation, or gratitude exercises, take time to reflect on what you are thankful for in your business journey.
  4. Infuse Gratitude into Your Branding: Share stories of gratitude and highlight customer testimonials in your marketing efforts. This not only shows appreciation but also reinforces your brand values.
  5. Lead by Example: As a business owner, embody the values of gratitude in your leadership. Celebrate the achievements of your team and create a culture where gratitude is encouraged and celebrated.

More Feel-Good Hormones 

Focusing on happiness and gratitude leads to the release of two “feel good” hormones – dopamine and serotonin. These two neurotransmitters are responsible for those fuzzy warm feelings. Yes, there are other ways to get them like exercise and chocolate for example. But who wouldn’t want to increase these powerful antidepressants with something as simple as giving and receiving gratitude for example? This stresses the point that you can make your own happiness. And it’s not just a mental exercise. Focusing on positivity, and making a conscious effort to be more grateful and happier changes the balance of hormones and neurotransmitters in your body and your brain. 

In short, practicing gratitude and the resulting feeling of happiness are a powerful strategy to beat depression and anxiety, often working better than prescription drugs – and without the nasty side effects. 

Fewer Stress Hormones 

When you are anxious or scared, the body releases stress hormones like adrenaline, cortisol, and the like. That’s not necessarily a bad thing. It helps you react fast when you’re about to be hit by a car and make you run faster when you need to get away from someone. But it works against you and robs you of your health and well-being when it’s a response to something that isn’t a physical danger. Like tax day or worrying about what your co-worker thinks of you. 

Stress hormones can lead to weight gain, depression, and anxiety, and they take a toll on your heart. You know you should do what you can to reduce the stress you feel and as it turns out, one of the most powerful strategies here is practicing gratitude and positive thinking. So choose happiness and know that you are doing wonders for your mental and physical health. 

So what’s the bottom line? When you are mindful of all of the things you are grateful for in your life then you can learn to appreciate all the good even in the midst of the bad and cultivate happiness. Stop waiting for the right person, and the right circumstances.

Don’t wait for happiness to find you. Be happy right now. At this moment. And use gratitude to help you get there. 

The Ripple Effect of Gratitude

The benefits of gratitude extend beyond individual relationships and personal well-being. A culture of gratitude can permeate your entire organization, leading to higher employee engagement, increased productivity, and a positive work environment. When gratitude becomes a fundamental part of your business, it creates a ripple effect that enhances every aspect of your operations.

Cultivating an attitude of gratitude is not just a strategy

An attitude of gratitude is not just a strategy; it’s a way of life that can transform your entrepreneurial journey. By embracing gratitude, you can build stronger relationships, fuel innovation, enhance resilience, and create a unique brand experience that resonates with your audience. As you navigate the twists and turns of entrepreneurship, remember that a simple thank-you can open doors to new opportunities and foster a thriving, successful business.

So, start each day cultivating an attitude of gratitude and watch as your business—and your life—flourishes in ways you never imagined.

I’m Kimberly Design Love and I consider myself a grateful entrepreneur, a lifestyle designer, and an author. After a successful career in interior design and architecture, I redesigned my own life, moved to paradise, and turned my strengths and talents toward helping people design a lifestyle they love. My book, Design Your Life and Business shares my strategy for designing a lifestyle you love. 


Kimberly Design Love