Creative Branding Strategies for Entrepreneurs
Why Branding Matters
Recently, I heard a young entrepreneur raving about her new website and how excited she was about the colors, the look, the feel… She said she felt as though she could finally “step into her brand” and it totally represented her as she wanted to be seen.
While internet branding offers huge opportunities for business, in order for it to be good one needs to draw in and engage its buyers. This isn’t always easy on the internet with so many websites vying for our attention.
Design & branding are not as simple as putting up a site and adding your company logo and tagline. Your creative branding strategy must make your brand noticeable and evident.
Creative Branding Strategies are important for any business as a company’s brand is what separates it from its competition. In today’s computer age, it’s essential for most businesses to have an internet presence to remain competitive. An effective brand helps bring awareness to your unique business providing and drive buyer demand.
Branding uses hi-tech tools to produce a web presence for your business. Graphics and animation, a compelling web copy, and overall site design that reflect your company are a few of the significant factors that will bring your brand alive. A magnetic site that helps buyers easily and quickly find the info they need is the key to getting buyer interaction and eventually, business. Your branding plan ought to include great design factors and ease of operation to produce an effective total impression.
Branding is much more than simply a thoughtful logo or slogan and it’s more than simply a unique color scheme.
Be your brand
Make certain your company truly reflects what your brand associates you with. For instance, if one of the traits your brand identifies your company with is graciousness, be gracious. Consider The Ritz Carlton’s Credo,
“We are Ladies and Gentlemen Serving Ladies and Gentlemen.”
This means every employee from the front desk clerk all the way up to the CEO has to live your brand.
Remember the importance of branding. If you haven’t already started a brand for your company, now may be just the time. Develop these easy techniques in the promotion of your distinct brand.
Make your brand as unparalleled as possible. Catch the eye of the world by producing something different- something that individuals have not yet seen. Rather than doing what has already been done, go the opposite direction and be unique. Don’t forget the legal dangers of violation of copyright related to copying or stealing from another firm’s invention.
Take time in the development procedure to found your brand and accomplish the look you truly want. It’s better to spend adequate time in the early stages fine-tuning your design to the desired outcome, rather than to play with it after it’s been displayed to the public. Changing your brand, and all that’s involved with it, including colors, slogans, logos, and tag lines, doesn’t support an picture of trustworthiness and dependability. Stability can be upheld with branding.
Make Every Communication Count
While some businesses operate primarily online, there are always opportunities to promote your business by making sure your logo and colors are represented on all of your stationary and envelopes, your business cards, t-shirts, newsletters, invoices, pens, packaging and bags. Think of all these items as mini-billboards for your business.
Outrageous Give Aways – Make Your Business Memorable
Give your brand away to the public with various promotional products. You are able to help your brand to reach the consumers by distributing precious, yet low-cost, items. Promotional products encourage buyers to remember your brand and your gift each time they are utilized.
Here Are Some Outrageous Give Away Ideas:
- Bottled Water
- Coffee Mugs
- Gourmet Coffee
- Chocolate Champagne Bottles
- Letter openers
- First aid kits
- Measuring rulers
- Boxers or thongs with your message
- Jugs and Coolers
- Fortune Cookies
Design and branding are exceedingly smart promoting tools. While working with your concept, consider how the giveaway item relates to your business. For example a coffee mug that reminds them of your brand of coffee.
Your LOGO as an ICON
In website design, an icon can be used for going back or to the next page, for printing the page consider how your Logo can be turned into an Icon for viewers to take the next step. Also using your logo / icon to make sure a visitor knows they are on your website is important because it is so easy to click to another website. If a visitor travels to additional pages and they look different, they might believe they unexpectedly left your web site and then leave it all together.
In addition, with this level of branding throughout your web site there will be no doubt in your visitor’s mind where they are. You might even make it so a visitor bookmarking your web site will see the icon in his or her favorites, further imprinting the image. Remember, returning visitors frequently purchase more than first time visitors and keeping your image in their brains will go a long way in your network marketing efforts.
Logo A GO-GO
Here is a list of great places for your logo to go:
- Facebook, Twitter, Google+, Tumbler, All Social Media
- Business Cards
- Mailing Labels
- Invoices & Order Forms
- Advertising Specialty Items
- Trade show Booths
- Travel Tags
- Presentation Materials & Power Point Slides
- Press Releases
- Packaging & Bags
Branding your business creatively can be fun for both you and your clients. Let your imagine run wild with creative branding possibilities and you’ll soon be reeling in new clients.